Monthly Archives: January 2015

Gatorade Turns 50

This year, Gatorade will have its 50th anniversary. To celebrate, Gatorade produced an advertisement commemorating sports moments and sports figures that were a part of that 50 year success.

Here is the remarkable video produced by Gatorade:

Here is a list of the sports moments/achievements found in the video:

  • The first batch of Gatorade is tested in 1965 at practice by University of Florida football players.
  • With Derek Jeter’s retirement in 2014, the Yankees retire No. 2 and bid farewell to their last single-digit jersey.
  • Dwyane Wade locks up his third NBA title with a Game 7 win over the Spurs.
  • Gatorade appears in 1969’s Super Bowl IV alongside the Kansas City Chiefs.
  • The Brazil national team has five stars on its shirts for five World Cup championships.
  • Michael Jordan wins his sixth NBA title.
  • Patrick Kane scores his seventh game-winning playoff goal.
  • No. 8, Archie Manning; the first Manning legend.
  • No. 9, Mia Hamm.
  • No. 10, Lionel Messi.
  • The 11 starting players for FC Barcelona line up.
  • Seattle Seahawks fans display a giant jersey for the “12th Man.”
  • The return of No. 13, Paul George.
  • Rookie Jabari Parker scores 14 points for the Milwaukee Bucks in his debut game.
  • The Alabama Crimson Tide collect their 15th national championship.
  • No. 16, Joe Montana.
  • In 2008, the Boston Celtics raise their 17th NBA championship banner.
  • No. 18, Peyton Manning.
  • Usain Bolt sets a world record of 19.19 in the 200 meters.
  • No. 20, Barry Sanders.
  • The Giants start the tradition of dumping Gatorade on their coach in Super Bowl XXI (21).
  • No. 22, Emmitt Smith.
  • Do I even have to say?? No. 23, Michael Jordan.
  • At the 2012 Wimbledon, Serena Williams serves 24 aces in a single match.
  • No. 25, Fred Biletnikoff.
  • The 26.2 mile Boston Marathon.
  • The Yankees boast 27 championships.
  • LaDainian Tomlinson sets the record for most single-season rushing touchdowns, with 28.
  • The beginning of J.J. Watt’s dominance starts with a 29-yard interception return for the touchdown.
  • Thirty years ago, in 1985, Gatorade establishes the Gatorade Sports Science Institute.
  • Matt Kenseth gets his 31st win in the Sprint Cup.
  • No. 32, Franco Harris.
  • The Lakers notch their 33rd straight win for an NBA record (Gatorade says 33 is supposed to stand for this, but the 33 wins in a row by the Lakers happened with Wilt Chamberlain and not Kareem-Abdul Jabbar who is shown… whoops…. guess whoever made this ad could have used a guy like me on staff; at least Kareem wore No. 33, so it’s not that bad of a mess up)
  • No. 34, Bryce Harper.
  • Cam Newton sets the rookie record for most touchdowns, with 35.
  • Adam Vinatieri kicks a 48-yard field goal to win Super Bowl XXXVI (36).
  • No. 37, Steve Gleason.
  • Michael Jordan scores 38 points in the Flu Game.
  • Pat Summit coaches the Lady Vols to a 39–0 season.
  • Robert Griffin runs 4.41 seconds in the 40-yard dash at the NFL Combine.
  • Peyton Manning is named MVP in Super Bowl XLI (41).
  • Baseball honors no. 42, Jackie Robinson.
  • A player reaches 43 inches in the vertical jump at the NFL Combine.
  • Spud Webb leaps 44 inches in the 1986 NBA Slam Dunk Contest.
  • Michael Jordan returns as No. 45.
  • Eli Manning is named MVP in Super Bowl XLVI (46).
  • No. 47, John Lynch.
  • Jimmie Johnson’s No. 48 team.
  • The 49ers do the Gatorade dunk.
  • A shot of the Florida Gators, 50 years after the introduction of Gatorade.

This video, at the crossroads of sports, advertising, history, and pop culture, is phenomenal. An advertising piece does not get any better than this, in my eyes. Before I workout, I like to watch a very short inspiring video (usually a sports ad like this) two times. This Gatorade ad will be added to my collected pool.

Props to you, Gatorade, and *raises his Gatorade* here’s to 50 more years.

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Sponsoring Current Athletes Is Just Too Dangerous

Babe Ruth

Pictures of their food before they eat.

Pictures of their pets being cute on their couch.

Pictures of shoes on your an athlete’s feet before the game.

These are some of the unnecessary, but rather interesting, tidbits of information that are being funneled from professional (and amateur) sport figures to their fans. However, as quick as it is to post a picture or say something funny to your followers, it is just as easy for a naive, young athlete to piss off the masses and open the can of holy shit.

Whether they’ve ever been trained as a tight-roper or not, every modern athlete is balancing their career and livelihood upon the tight rope of scrutiny and public opinion; talent is only the small knot at each side.

Put another way, the 2010s is just one big science class and every single day is experiment day because you never really know what type of huge reaction is going to happen. Who’s our favorite specimen? Who are we always watching under the microscope? Celebrities. Both athletes and entertainers.

ESPN and sports publications are filled with news on athletes just doing the wrong things off the field/court. It seems like there is an endless stream of allegations and hearings on domestic violence. And you are telling me that brands want to continue to chalk their name up next to a high profile athlete, just waiting for something to come along and smear it and make that name not as clear and legible as it once was??? Bullcrap!! Brands are nervous as ever!

The days of major sponsors relying on a single celebrity endorser are numbered and extinction is inevitable. With one celebrity endorsement,  a brand is only one allegation/scandal/picture/comment away from needing major repositioning.Subway has done a great job at mitigating their risk by using five or six endorsers coupled with shorter-term campaigns. I foresee this becoming the norm.

A number of brands like Mastercard (George Brett), Foot Locker (Karl Malone and Tracy McGrady), Crown Royal (Julius Erving), New Era (Jackie Robinson), and Jockey (Babe Ruth) have actually taken a major step back on present-day athletes and  turned more towards retired players and even dead legends. Both brands and agencies are starting to realize that you just can’t be sure with a modern athlete. They may seem great, but their legacy is set in cement yet. With players like Babe Ruth, you know their legacy and they will always be an iconic legend of American sports. With retired players and deceased players, their reputations and consumer appeal are not going to change overnight; it’s going to make a lot more to break the love fans hold in their hearts for these icons.

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